Last updated: 5 November 2026

1. About This Policy

Pruuvo.com is operated by Recommerce Solutions Pvt. Ltd., located at Block H, H-41, South Extension Part 1, New Delhi – 110049, India.

In this Privacy Policy, “Pruuvo,” “we,” “us,” and “our” refer to Recommerce Solutions Pvt. Ltd.

This Policy explains how we collect, use, share, retain, and protect personal information when you browse our website, create an account, place an order, subscribe to marketing communications, or contact us.

Our online store uses Shopify, and payments are processed through the payment providers available at checkout, including Razorpay.

Using our website does not replace any separate consent required for a particular use of your information.

2. Personal Information We Collect

The information we collect depends on how you interact with Pruuvo.

Contact and Account Information

We may collect your:

• Name.

• Email address.

• Telephone or mobile number.

• Billing and delivery addresses.

• Account details and preferences.

• Order history.

• Marketing subscription preferences.

Order and Transaction Information

When you place or attempt to place an order, we may collect:

• Products selected or purchased.

• Order number and order value.

• Billing and delivery information.

• Payment method, transaction reference, and payment status.

• Delivery and tracking information.

• Cancellation, refund, replacement, and support records.

Customer Support and Claim Information

When you contact us, we may collect the information you provide, including:

• Your enquiry or complaint.

• Order and product details.

• Product serial numbers.

• Photographs, videos, and unboxing recordings.

• Information about product condition or missing accessories.

• Correspondence and records relating to your request.

Please share only information relevant to your request. Avoid sending passwords, card PINs, one-time passwords, or complete payment-card details.

Website and Device Information

Our website and the services supporting it may collect technical and usage information, such as:

• IP address.

• Browser and device information.

• Pages and products viewed.

• Interactions with the website.

• Referral information.

• Cookie and similar technology identifiers.

• Session, cart, and account activity.

Marketing Information

If you subscribe to or receive promotional communications, we may process your email address, subscription status, preferences, and interactions with those communications.

3. How We Collect Information

We collect information directly from you when you:

• Create or use an account.

• Enter information at checkout.

• Place or attempt to place an order.

• Subscribe to our newsletter.

• Contact customer support.

• Request a refund or replacement.

• Submit a review or supporting material.

• Participate in an offer or promotion.

Some information is collected automatically through cookies and similar technologies when you interact with our website.

We may also receive information from providers supporting our store, including Shopify, payment providers, delivery partners, and marketing or analytics services.

4. How We Use Personal Information

We use personal information for the purposes described below.

Processing and Delivering Orders

We use information to confirm purchases, process payments, generate invoices, arrange delivery, provide tracking updates, and maintain transaction records.

Managing Accounts

We use account information to support login, display order history, maintain saved details, and provide account-related services.

Providing Customer Support

We use information to respond to enquiries, investigate complaints, assess refund or replacement requests, verify product issues, and provide after-sales assistance.

Operating and Improving the Website

We use technical and usage information to maintain website functionality, understand how visitors use the store, identify problems, and improve navigation and performance.

Preventing Fraud and Protecting Security

We use relevant account, device, order, and transaction information to investigate suspicious activity, prevent unauthorized transactions, and protect our customers and business.

Sending Service Communications

We use contact details to send necessary messages about orders, payments, deliveries, accounts, refunds, replacements, and support requests.

Marketing and Advertising

Subject to your preferences and applicable requirements, we use information to send promotional communications, understand product interest, measure campaigns, and support relevant advertising.

Meeting Legal and Recordkeeping Requirements

We use and retain information where necessary for accounting, tax, regulatory obligations, dispute resolution, and the establishment or defence of legal claims.

Where a particular activity requires your consent, we will seek that consent as required.

5. Payments and Razorpay

Payments on Pruuvo.com are processed through the payment providers available at checkout, including Razorpay.

Payment providers may process information needed to complete and secure a transaction, including your contact details, transaction amount, payment credentials, device information, and fraud-prevention information.

Banks, card networks, UPI providers, and other financial institutions may also process information depending on the payment method selected.

When complete card details are entered directly into a payment provider’s payment interface, Pruuvo does not generally receive or store those complete details. We may receive transaction references, payment status, and other information necessary to manage your order or refund.

Payment providers handle information according to their own privacy notices and applicable requirements. You can read the Razorpay Privacy Policy.

6. Shopify

We use Shopify to host and operate our online store.

Shopify processes information supporting website operation, checkout, customer accounts, transactions, security, and related commerce services.

Depending on the service involved, Shopify may process information on our behalf or for purposes described in its own privacy notices.

You can learn more in the Shopify Privacy Policy.

7. Marketing Communications and Your Choices

You can subscribe to Pruuvo’s newsletter through the subscription options available on our website.

Promotional communications may include sales, offers, restocks, new products, and product recommendations.

Under our current marketing practice, customers who place an order may also be added to our promotional email list, subject to their recorded preferences and applicable consent requirements. Where separate consent is required, placing an order alone does not replace that consent.

You can stop promotional emails by:

• Using the unsubscribe link in a promotional email.

• Emailing help@pruuvo.com and requesting removal from our marketing list.

Opting out of marketing does not affect your ability to purchase from Pruuvo.

We may continue sending necessary communications about an existing order, payment, delivery, account, refund, replacement, or support request.

We may retain a limited record of your unsubscribe preference so that we can continue to respect it.

8. Cookies and Similar Technologies

Pruuvo.com and its supporting services use cookies and similar technologies, which may include pixels, tags, local storage, and device identifiers.

These technologies support activities such as:

• Maintaining shopping carts and account sessions.

• Remembering preferences.

• Operating checkout and security features.

• Understanding website usage.

• Measuring sales and campaign performance.

• Supporting advertising and audience measurement.

Some technologies are necessary for essential website functions. Others support analytics, marketing, or advertising, depending on the services enabled.

You can manage or delete cookies through your browser settings. Blocking certain cookies may affect functions such as login, shopping carts, or checkout.

Where a consent or preference control is provided on our website, you can also use it to manage the choices available through that control.

Cookie and tracking technologies that require consent will be subject to applicable consent requirements.

9. How We Share Information

We share personal information where reasonably necessary for the purposes explained in this Policy.

Store and Technology Providers

We share information with Shopify and other providers supporting hosting, website functionality, customer accounts, security, and technical operations.

Payment Providers

We share information needed to process payments, confirm transactions, issue refunds, investigate payment disputes, and prevent fraud.

Delivery and Logistics Partners

We share relevant details such as your name, address, telephone number, and order information to arrange delivery and resolve shipment issues.

Customer Support and Operational Providers

Providers assisting with customer communications, order administration, or related operations may process information needed to perform those services.

Marketing, Analytics, and Advertising Providers

Where these services are used, relevant information may be processed to send promotional communications, analyse website activity, measure campaigns, or support advertising, subject to applicable preferences and requirements.

Professional Advisers and Authorities

We may disclose relevant information to professional advisers or authorities where necessary to meet legal obligations, obtain advice, investigate fraud, protect rights, or respond to a valid legal process.

We do not sell personal information in exchange for monetary payment. Sharing information for analytics or advertising is described separately above and remains subject to applicable requirements.

10. Refunds, Replacements, and Supporting Evidence

When you raise a product or delivery issue, we may request information needed to assess it, including your order details, product serial number, photographs, videos, packaging information, and relevant correspondence.

We use this material to verify the issue, assess eligibility, arrange an appropriate resolution, and investigate suspected fraud.

When providing photographs or videos, avoid including unrelated people, personal documents, payment details, or other unnecessary personal information.

The conditions for refund and replacement requests are explained in our Refund Policy.

11. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, together with any applicable legal or recordkeeping requirements.

Retention depends on factors such as:

• Whether an order or support request remains active.

• Whether information is needed for warranty, refund, or replacement matters.

• Applicable accounting, tax, or other recordkeeping obligations.

• The time needed to investigate fraud or resolve disputes.

• Whether you continue to maintain an account.

• Whether you remain subscribed to marketing communications.

Certain records may need to be retained after an account is closed or a deletion request is made.

Where information is no longer needed, we will delete it or anonymize it, subject to applicable requirements and the operation of backup systems.

12. How We Protect Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, and disclosure.

We also rely on the security measures of providers supporting our store, payments, and other operations.

No internet transmission or storage system can be guaranteed completely secure. You can help protect your information by keeping account credentials confidential and contacting us promptly about suspected unauthorized activity.

13. International Processing

Some providers supporting Pruuvo may store or process information outside India.

Where international processing occurs, we will handle it in accordance with applicable requirements and relevant arrangements with our service providers.

14. Your Privacy Choices and Requests

Depending on applicable law and the circumstances, you may request:

• Information about how your personal information is processed.

• Access to personal information relating to you.

• Correction or updating of inaccurate information.

• Deletion of information where applicable.

• Withdrawal of consent for processing that relies on consent.

• Removal from promotional communications.

• Review of a concern about how your information has been handled.

To make a request, email help@pruuvo.com. Using the subject line “Privacy Request – Pruuvo” will help us identify your enquiry.

Please describe your request and provide enough information for us to locate the relevant records. We may need to verify your identity before disclosing information or making certain changes.

We will handle requests within the applicable timeframes. If we cannot fulfil a request in full, we will explain the relevant reason where appropriate.

Withdrawing consent does not affect processing already undertaken before withdrawal. We may also retain information where another applicable basis or legal obligation permits or requires it.

15. Children’s Information

Pruuvo’s purchasing services are intended for people legally capable of entering into a contract.

We do not knowingly seek to collect children’s personal information without any parental or guardian consent required by applicable law.

If you believe a child has provided personal information to us without the necessary authorization, contact help@pruuvo.com so that we can review the matter and take appropriate action.

16. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, or services.

Those organizations manage their own information practices. Please review their privacy notices before providing personal information directly to them.

This Policy explains Pruuvo’s practices and does not replace the privacy notices of independent third parties.

17. Changes to This Policy

We may update this Policy when our services, technology, providers, information practices, or legal requirements change.

The revised Policy will be published on this page with an updated date. Where required, we will provide additional notice or seek consent for relevant changes.

18. Contact Us

For privacy questions, requests, marketing opt-outs, or complaints about how your personal information is handled, contact:

Pruuvo

Operated by: Recommerce Solutions Pvt. Ltd.

Email: help@pruuvo.com

Website: Pruuvo.com

Address: Block H, H-41, South Extension Part 1, New Delhi – 110049, India

Suggested email subject: Privacy Request – Pruuvo

Nothing in this Policy limits privacy or consumer rights that cannot lawfully be restricted.